From an Idea to Disney: How Branding Made Disney a Household Name by Lowey Bundy Sichol
Published by HMH Books for Young Readers on February 12th 2019
ISBN: 132845360X
Pages: 112
Goodreads

This is a non fiction book that goes in depth into Disney as a business. It starts with a background on Walt Disney and moves though a history of the company including movies and the parks. Terminology is defined on the pages to make it more accessible to children reading it. There are also fun facts spread throughout the text that spin off from the main text and inspire additional research. Disney style cartoon-like illustrations are provided to complement the text and engage readers.

This would be a great beginning non-fiction book for reading cover to cover. Children will be drawn in by the art of things like Cinderella’s castle on the cover, things like Mikey throughout and the subject matter exploring a favorite theme.  It would be appropriate for lower to middle elementary aged children. If a reader likes this book then the author has others she has written of similar style and reading level. These titles can inspire an interest in business and how it works.

Reviewed by Kathleen Powers, Winslow Public Library, Winslow, ME